Importance of videos when it comes to websites and marketing

Marketing has improved a lot in this century that we live in and it is important to stay with the times as this will assist you to keep your brand awareness and to grow your business even further.

Videos are visual representations of a message or brand. Videos can have many advantages when used in the right places and created by the right designer. Some of these advantages include the following:

  • More attention on the add/website because humans are focused on visuals
  • Easier interpretation of the message you want to convey such as a training video instead of just a document that someone must read through, most people prefer videos in training
  • Better showcasing of visuals that will give the client a view of exactly what is to be expected
  • More marketing methods for your business such as the live shoots that can be streamed for more views and brand awareness
  • Much more!


These days people don’t have as much constant human interaction as in the older days because everything is modernised and the convenience of viewing something from your own home without having to go to a physical place is preferred in these modern times, we live in.

Therefore, videos are great tools to use so that this convenience factor can remain intact.  Videos can be used for training, for brand awareness, for product reveals, for websites, for digital advertisements and much more.

Making use of videos for marketing your business have a lot of benefits such as the ones listed above, and there are easy and budget-friendly ways to acquire professional videos for your business without the hassles of trying to do it by yourself.

Our team of experts at i Heart Media can assist you with video creation for your product or service that you want to market or showcase, we design the video to showcase exactly what you want your clients to see.

We offer a lot of different video creation options, and these include:

  • Branding Videos
  • Voice Over Videos
  • Animated Videos
  • Logo Animation Videos
  • Live Shoot Videos
  • Whiteboard Animation Videos


Contact us today to get more information on our video creation videos to ensure your requirements are met. We are here to ensure that your business or product stands out in a crowded market, and it is therefore important to make use of these modern ways of showcasing your brand such as videos.